Sherlene Shanklin


Sherlene M. Shanklin is a Multi-Skilled Content Editor and Special Projects Reporter for WHAS Television, an ABC, Disney and ESPN affiliate in Louisville. She’s responsible for handling news coverage on the assignment desk for the station. Bringing nearly 30 years of experience. She created “The411” that focuses on community affairs & entertainment news. She’s works on special programs and projects like the Mayor’s Give- A-Day Telethon, Muhammad Ali Special & Memorial coverage, Chuck Olmstead Memorial & Telethon and the Crusade for Children. In 2021, she created another franchise in height of social unrest in the community. “Your Story” recognizes those in the community who hardly receive the media coverage but are doing the work that keeps the community going.

Sherlene has had the opportunity to interview President Barack Obama, Ambassador Shabazz, Malcolm X’s daughter, Lonnie Ali,
Rev. Jesse Jackson, Dick Gregory, Yolanda King as well as countless entertainers, professional athletes, civil rights, national
leaders and public figures in her career.

She’s a member of Mt. Olive Baptist Church, Alpha Kappa Alpha Sorority, Eta Omega, the Lincoln Foundation’s Project Build Planning Committee, iHeart Community Initiative Committee & the Ali Blvd Cultural Arts District Committee.

Sherlene has a B.A. in Arts and Humanities from Western Kentucky University and a dual Master of Arts in Management & Human Resource Development from Webster University.

In 2020, Sherlene won her first official EMMY Award for breaking news coverage of the Portland Kroger Shooting in Louisville. In 2018, she won two first place awards by the Society of Professional Journalists for ‘Best Sports Writing’ and’ Best Use of Social Media’. She was also awarded Derek Anderson’s Acts of Kindness Award in its inaugural ceremony. She’s been nominated multiple times for an EMMY Award from floor directing, tornado (weather) coverage, to her lasted nomination for the coverage of protests in the death of Breonna Taylor in Louisville. Prior to the coverage of Taylor, she received an EMMY nomination for the coverage in the passing of Muhammad Ali. She also had over a million hits on her story that she published about the Louisville legend and was named by Twitter for two weeks as one of their top 10 influencers. She’s also received about a dozen Associated Press Awards. In 2019 & 2020, Sherlene was nominated “Most Admired” by Today’s Magazine in the media category. Sherlene holds the highest honor as a Kentuckian. She’s a Kentucky Colonel. She received that honor by then Kentucky Governor Paul Patton on February 20, 1996.

Sherlene is also the President of VIPP Communications, a public-relations, marketing, branding, audio/video production & events management firm. She’s also the co-owner of VIPP Style Accessories and The VIPP Report. Where she works with twotime Super Bowl champion Deion Branch and the Deion Branch Foundation, NBA Champion Derek Anderson and the Stamina Foundation, Dr. Ashley Anderson, Darnell “Superchef” Ferguson, DB Bourbon Candy, Miss Kentucky Pageant, Kentucky Center for African American Heritage, world renowned sculptor Ed Hamilton, filmmaker Ericka Nicole Malone, Viola Davis’ Foundation and the Miss Black Kentucky USA just to name a few of the prestigious client and project resume.

In 2019, she rebooted her teaching career at Simmons College of Kentucky, a HBCU by teaching management as an adjunct professor. In the fall of 2022, she is teaching Business Law.

To have Sherlene speak at your next event, contact her at

Other Awards

2019 AP Best Breaking News Coverage- Kroger shooting in Jeffersontown, KY (I heard first and coordinated teams and relayed information from mysources to the field crews)
2004 Associated Press Citation Managing Editors for speedy contribution of tip and news
March 24, 2004 “Five Down” heard the breaking news story where the producer won an Emmy
2006 AP Best Newscast-best in show, best in spot news
2007 AP Award Warehouse Fire Coverage